Digital Marketing
Social Networking and Viral Marketing Advertising Slides
I made a presentation for one of my classes that explores the impact of social networking and viral marketing in modern advertising. I examined the advantages and disadvantages of social media marketing, highlighting real-world examples of successful and failed campaigns, and analyzed key statistics to show its effectiveness. Through case studies like Spotify Wrapped and other major brand campaigns, the project demonstrated how businesses use social media to engage audiences, build brand loyalty, and drive consumer behavior.
Elements of the Promotional Mix - Eau Claire Vintage
This is a promotional marketing plan I made for Eau Claire Vintage, a vintage clothing store in downtown Eau Claire. I outlined the store’s background, target market, and a full promotional mix strategy. The plan details how the business can use advertising, sales promotions, public relations, personal selling, and direct marketing through tactics like social media ads, student discounts, community events, styling consultations, and email/SMS campaigns to increase brand awareness, drive foot traffic, and build long-term customer loyalty.
Graham Jams Content Calendar
This March Content Calendar for Graham Jams outlines a strategic multi platform posting plan designed to increase engagement promote events and maintain consistent audience interaction. The schedule balances a mix of content types including promotional flyers videos interactive stories and live show announcements while aligning posts with key dates such as show days and lineup reveals. It also incorporates audience engagement tactics like polls Q and As and fan interaction posts to strengthen community involvement. By following this structured yet flexible content plan we were able to improve consistency boost visibility and drive stronger overall performance across social media platforms.
Social Media Advertising Report
This Social Media Advertising Report is a comprehensive digital marketing strategy I developed using Eau Claire Vintage as a case study. In it, I created platform-specific advertising plans for Instagram, Facebook, YouTube, and Google Ads, outlining target audiences, budgets, objectives, KPIs, and expected ROI. I also integrated affiliate marketing models, blogging for SEO, mobile-first optimization, and a full sales funnel strategy (awareness to conversion) to show how each channel works together to drive traffic, engagement, and sales. This project demonstrates my ability to think strategically about paid media, build cost-effective campaigns for small businesses, and connect digital marketing efforts directly to measurable business outcomes.
Graham Jams Social Media Analytics Report
This Social Media & Streaming Analytics Report for Graham Jams evaluates digital performance across Instagram, TikTok, and Twitch over a two-week period (September 29th – October 12th, 2025). The report analyzes key metrics such as reach, engagement rates, follower growth, and content effectiveness, highlighting how different content types performed on each platform. It also incorporates audience segmentation (demographics, psychographics, and behaviors) and applies social network concepts to better understand user interaction patterns.Overall, this project demonstrates my ability to transform data into clear, actionable insights that inform strategic social media decisions.
